Impact of the Covid-19 Pandemic on the Indian Retail Banking Sector

نویسندگان

چکیده

This study looks at how banking, specifically retail banking has been affected in the eyes of average customer due to COVID-19 pandemic. The examines sector affected. main focus is on if and there a change preference or perspective individuals interact with their banks. If drop terms service quality, response time also an understanding secure they believe it conduct activities online digitally. takes look have used Unified Payments Interface, towards it. Furthermore, individual’s consumption patterns changed so on. data was gathered using Google form that circulated social media, results were then compiled, analyzed interpretations made understand exactly pandemic didn’t affect sector’s base.

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ژورنال

عنوان ژورنال: USHUS journal of business management

سال: 2021

ISSN: ['0975-3311']

DOI: https://doi.org/10.12725/ujbm.55.1